Polymarket has launched its first live prediction market platform, allowing users to bet on real-tim

Polymarket and Parti.com Bring Prediction Markets to Live Streaming

Polymarket is teaming up with Parti.com. The two just announced a partnership that integrates real-time prediction markets directly into the live streaming experience. Starting today, streamers and their audiences can discover, follow, and trade Polymarket markets without ever leaving the Parti.com platform.

Here's how it works. Content creators can search through the full range of markets available on Polymarket's infrastructure. They can then "pin" selected markets right above the live chat window. Viewers can jump in and trade on topics being discussed in real time. There's also an Earn Program baked in—creators get a cut of the trading fees generated from pinned markets.

The two are also rolling out "Boutique Culture Markets" tied to hot topics in the streaming ecosystem. These markets expand prediction markets into cultural moments on digital platforms. Some are already live.

Parti founder and CEO Brian Gallagher sees prediction markets as more than just financial tools. "They're a new form of media," he said, adding that merging live streaming culture with Polymarket is the next media wave. Polymarket CMO Matthew Modabber called live streaming a natural extension of the platform's mission to build a global information layer for real-time events. "We're bringing markets into the spaces and audiences where real-time narratives are shaped," he said.