Markets

X has brought on the former design lead for Coinbase's Base network to help shape its product e

2026-03-26 16:47:58

X Hires Crypto Veteran Benji Taylor as Design Head

Elon Musk's X platform just brought on a familiar face from the crypto world. Benji Taylor has been hired as head of design—and his background is heavy on digital assets.

image.png

Taylor founded Los Feliz Engineering, the company behind self-custody crypto wallet Family. That team got acquired by Aave Labs back in 2023. He then served as Aave's chief product officer until October 2025. More recently, he was design lead for Coinbase's Base blockchain network. Crypto analyst Willy Woo sees a clear signal here: X is likely building crypto into its financial expansion.

The hire comes as X pushes deeper into payments and financial services. Musk said earlier this month that X Money is slated to launch in over 40 US states come April. The service will offer peer-to-peer payments, bank deposits, debit cards, and cashback rewards. At one point, he even floated the idea of paying 6% yield on balances. For now, though, X Money hasn't explicitly mentioned blockchain or crypto.

DISCLAIMER:

1. All content on this website (including but not limited to articles, data, charts, and analyses) is for general informational purposes only and does not constitute any form of investment advice, trading recommendation, or financial guidance.

2. Cryptocurrencies and digital assets are subject to extreme price volatility and high investment risk; you may lose part or all of your principal. Past performance does not predict future results.

3. The information on this website is based on sources we believe to be reliable, but we do not guarantee its accuracy, completeness, or timeliness. Any investment decisions made based on this website’s information are at your own risk.

4. We strongly recommend that you conduct your own thorough research and consult an independent, licensed financial advisor before making any investment decisions.

Recommended reading: