The World Gold Council, based in London, is planning to launch a shared infrastructure platform call

World Gold Council Launches 'Gold as a Service'—A Shared Infrastructure to Unify the Fragmented Digital Gold Market

Gold is going digital—and the WGC wants to build the rails. The London-based body is developing "Gold as a Service," a shared platform connecting physical gold custody with digital issuance. The goal? Let issuers focus on branding and UX while the platform handles the heavy lifting—custody, compliance, and synchronization between physical metal and digital records.

A WGC-BCG white paper highlights the problem: today's digital gold market is a mess—fragmented, inconsistent, and hard to scale. No standards for custody, ownership, or redemption means liquidity suffers. The new platform aims to fix that.

WGC CEO David Tate puts it bluntly: finance is digitizing fast. Gold needs to keep up. Shared infrastructure can make it more accessible, tradeable, and embedded in modern finance.

The tokenized gold market is already worth ~$5.5 billion, dominated by Tether Gold (XAUT) and Paxos Gold (PAXG) with 92% share. The WGC wants to lower the barriers to entry and push digital gold toward becoming a standardized, liquid asset class. The platform is now inviting industry players to help build it—creating a fungible, transparent ecosystem where gold can be traded, transferred, or collateralized as easily as any digital asset.