Charles Schwab will launch its own in-house crypto trading accounts.

Charles Schwab Launches Crypto Trading, Directly Competing with Coinbase

Traditional brokerage Charles Schwab is jumping into direct crypto trading. The firm is rolling out a new "Schwab Crypto" account that lets users trade Bitcoin and Ethereum directly on its platform.

The account is built and provided by Charles Schwab Premier Bank, SSB. It will be available nationwide except in New York and Louisiana. Previously, Schwab only offered SEC-approved crypto-related ETFs. The brokerage is also a founding backer of institutional crypto exchange EDX Markets, alongside Citadel Securities and Fidelity Digital Assets.